Demna’s original intention, the future of Balenciaga
For fashion designers or any expresser, chasing the stage is an instinct Creativity is the way out for luxury brands. The artistic director of the French luxury brand Balenciaga, Demna,…
Ralph Lauren becoming the sales champion
Ralph Lauren has become one of the few fashion brands in recent years to achieve substantial positioning improvement against the trend The short-term performance and brand image game tests the…
LV Does Not Allow Goyard to Rise
LV must defend its position as the world's largest luxury brand at all costs.